Guide · Customer Acquisition & AEO
Be the company the answer names.
A method for B2B teams to get recommended when buyers ask AI assistants and AI search who to shortlist.
Free guide
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Six short chapters and a printable worksheet. Free, in a PDF you can keep.
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The team will send you the guide as soon as it is ready.
What you will learn
The first touch is now an answer, not a list of links
See what changes for your pipeline when buyers shortlist inside an AI answer.
Engines cite what they can find, understand and corroborate
Learn how answer engines choose sources, without folklore or invented numbers.
Write each passage so it can be quoted alone
Rewrite your pages with definitions, question-led sections and one idea per passage.
Authority is what an engine can verify outside your site
Build a consistent entity and proof on sites that are not yours.
Measure share of answers with a fixed set of prompts
Set a baseline, track it, and know what you cannot yet measure.
Run AEO beside SEO with one owner and a clear order
Decide who owns the work and what to do first.
Who it is for
Written for the people who own the result.
You want to know if buyers can find you in AI answers and what to do.
CEOs and founders of B2B companies
Get the guideYou own pipeline and need to see where AI answers change the shortlist.
CROs and commercial leads
Get the guideYou need a method that sits beside your existing SEO work.
Heads of marketing and content
Get the guideYou want a repeatable test, not a one-off screenshot.
Leaders who already tried a few prompts
Get the guide
Questions
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A six-chapter method for becoming the company AI answers recommend, plus a worksheet that audits your current position question by question.
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B2B leaders and marketers who know buyers ask AI assistants for recommendations and want a method to be named, not a trend report.
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No. Engines change and no one controls them. The guide gives you a testable method and tells you plainly what cannot be measured yet.
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No. Most of the groundwork is shared. The guide shows what stays the same, what changes and who should own each part.
Get the guide
Six chapters and one worksheet. Then decide what to fix first.
You will be able to test what AI assistants say about your category, rewrite your key pages so they can be quoted, build proof an engine can verify, and run AEO beside SEO with a clear owner.
Send me the guide