Services · Inbound Marketing

Leads that keep coming when the ads stop.

Ads stop working the day the budget runs out. We build content, search and AI answers in HubSpot, so buyers find you every month.

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The Reset

Your buyers research for weeks without finding you.

By the time a buyer talks to sales, most of the choice is made. Search results, AI answers and other people's content made it for you.

Every month you rent attention instead, you pay again for buyers you already reached.

The friction

Buyers research where you are not.

Two rounds, about thirty seconds each. Optional.

All games

Play the PointBe the answerPlay the game

Before and after

Rented traffic.
Owned demand.

Before After

Switch to see the same business after Propello.

How it runs todayHow it runs with Propello

• Traffic bought monthly, gone monthlyVisits that keep coming from search
• Expertise stuck inside the teamAnswers buyers find on their own
• Content nobody can tie to revenueEvery page tracked to pipeline in HubSpot

The fix

Be the answer buyers find before they call anyone.

We find the questions your buyers ask, answer them on your site, and connect every answer to HubSpot so you can see which ones bring deals.

Each month the content that works gets more, and the next piece starts ahead.

See how a project runs

Definition

A lead is qualified when sales has agreed it is.

Marketing-qualified lead (MQL)

A contact marketing judges ready for sales attention, using fit and behaviour criteria that sales has agreed to in writing.

HubSpot's inbound flywheel

1. 01AttractHelp the right strangers find you, with answers on search, AI search and social that keep working after the ad stops.
2. 02EngageTurn prospects into customers with offers that fit the problem they have, at the moment they are ready.
3. 03DelightHelp customers succeed after the sale, so they stay, buy more and bring the next stranger in.

The buyer's journey your content follows

1. Awareness
2. Consideration
3. Decision

The fix

Strangers in, promoters out.

Two rounds, about thirty seconds each. Optional.

All games

Play the PointStop the leaksPlay the game

Scope

01020304

01 / 04

Four pieces that keep buyers coming.

1. 01

   Content engine

   Your buyers' real questions, answered by your own experts, every month.

2. 02

   SEO and AI search (AEO)

   Found in Google, quoted in ChatGPT, Perplexity and Gemini.

3. 03

   Loop Marketing execution

   HubSpot's playbook for the AI era, run on your portal.

4. 04

   Nurture programmes

   Emails that help a buyer decide, sent when they are ready.

Must reads

Buyers now ask AI first. Read how to be the answer.

See all Customer Acquisition & AEO articles

Customer Acquisition & AEO The Ultimate Guide to Answer Engine Optimization (AEO) Customer Acquisition & AEO How to Optimize Content for AI Search So Engines Cite It Customer Acquisition & AEO AEO Tools: What to Look for Before You Buy One

Free tool

Questions

Straight answers before you book.

Book a go-to-market diagnostic

• What is inbound marketing?

  Inbound marketing is a buyer-focused way to acquire customers: help people who are already researching, earn their trust with useful content, and convert that attention into pipeline. It combines content, SEO, email, automation and CRM so demand compounds instead of resetting every campaign.

• Is inbound marketing still relevant in the AI era?

  Yes, and it has changed. Buyers still research before they buy, but AI assistants and answer engines now mediate much of that research. Modern inbound, which HubSpot frames as Loop Marketing, optimises for being found and cited in those AI answers as well as in traditional search.

• How long does inbound take to produce results?

  Organic visibility typically builds meaningfully over three to six months, with compounding returns after that. We wire inbound to nearer-term channels like PPC inside one demand system, so pipeline does not wait for organic to mature.

• What does an inbound engagement include?

  Strategy and buyer profile alignment, a content engine, SEO and AI-answer presence (AEO), nurture programmes in HubSpot, and the measurement that ties assets to pipeline. The exact mix follows where you are invisible today: search, answers, nurture or all three.

• What is Loop Marketing?

  Loop Marketing is HubSpot's four-stage playbook for marketing in the AI era: Express your point of view, Tailor experiences to each buyer, Amplify across channels, and Evolve through continuous learning. It modernises inbound rather than replacing it.

Start here

Find out where your demand leaks. We will show you what fixing it is worth.

A go-to-market diagnostic shows where your growth resets, and what fixing it is worth.

• Ready to talk? Book a go-to-market diagnostic directly.
• Not ready to talk? Take the Go-to-Market Grader: eight questions, about three minutes, and no email first.
• Existing client? Reach your team the usual way, or use this form and we will pass it on.

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Where does your growth reset?

Yes, send me Propello's emails. Optional.

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