Services · Account-Based Marketing
Close more of your biggest deals.
Large deals are decided by seven people, and most campaigns reach two. We map each buying committee and reach every seat from one HubSpot record.
The Reset
Big deals are lost to people you never met.
Large deals are decided by committees who research quietly and shortlist before you know they exist. Sales calls accounts marketing has never warmed.
Every deal lost to a stakeholder you never met resets the pipeline you worked for.
The friction
Seven people decide. You reach two.
Two rounds, about thirty seconds each. Optional.
Before and after
Two lists.
One pursuit.
How it runs todayHow it runs with Propello
- Sales and marketing on different listsOne list, one plan
- Deals stalling on unseen peopleEvery committee member reached
- Spend judged on volumeSpend judged on account pipeline
The fix
The whole company selling to the same accounts.
We agree the account list with you, map each committee person by person, and build the content and outreach for those rooms in HubSpot.
Every cycle we measure which accounts moved and put the effort where pipeline grows.
See how a project runsDefinition
Marketing and sales work one named list together.
Marketing and sales working a named list of high-value accounts together, with messaging built for each account instead of a broad audience.
The account-based cycle
The fix
Every seat reached, and the deal moves.
Two rounds, about thirty seconds each. Optional.
Scope
Four pieces of one pursuit.
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Account selection and tiering
Fit scoring, so effort goes where the revenue is.
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Committee mapping
Roles, priorities and objections, account by account.
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Account campaigns
Content, ads and journeys built for named accounts.
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Orchestration in HubSpot
Target account views, playbooks and pipeline reports.
Must reads
Fewer accounts, deeper work. Read how it runs.
See all Customer Acquisition & AEO articlesFree tool
Questions
Straight answers before you book.
Book a go-to-market diagnostic-
ABM inverts demand generation: instead of casting wide and qualifying later, you select the specific accounts worth winning, map their buying committees, and run coordinated marketing and sales motions at them. It fits businesses where deal sizes justify concentrated effort.
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When your revenue concentrates in identifiable accounts: mid-market and enterprise deals, long sales cycles, buying committees of three or more, and average deal values that justify per-account effort. Most businesses run ABM for their top tier alongside broader demand for the rest.
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Not on leads. Core metrics are account engagement and penetration (how much of the committee you are reaching), pipeline created within target accounts, deal velocity, and win rate versus non-target accounts. Reporting runs at account level in HubSpot, not contact level.
Start here
Name the accounts worth winning. We will show you who is missing from the room.
A go-to-market diagnostic shows where your growth resets, and what fixing it is worth.
- Ready to talk? Book a go-to-market diagnostic directly.
- Not ready to talk? Take the Go-to-Market Grader: eight questions, about three minutes, and no email first.
- Existing client? Reach your team the usual way, or use this form and we will pass it on.
Thank you. We will be in touch shortly.
Someone from Propello will follow up about your diagnostic.