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Customer Acquisition · Qualified leads

Leads that keep coming after the ad spend stops.

Ads stop working the day the budget runs out. We build your website, search and content in HubSpot, so buyers find you every month and each lead costs less.

Book a go-to-market diagnostic Take a Go-to-Market Grader

The problem and the fix

When the ad spend stops, the leads stop.
Assets you own. Leads that keep coming.

Switch to see the same business after Propello.

How it runs todayHow it runs with Propello

  • Paid campaigns rent attentionA website, search and content you own
  • The leads stop when the budget stopsLeads from search and AI answers every month
  • You pay again for buyers you already reachedBudget moved to the channels that convert
  • Results scattered across platformsPaid, organic and website results in one dashboard
SalesMost leadsgo cold

The friction

Plenty of leads. Not enough pipeline.

Two rounds, about thirty seconds each. Optional.

All games

Definition

A lead is qualified when sales has agreed it is.

Marketing-qualified lead (MQL)

A contact marketing judges ready for sales attention, using fit and behaviour criteria that sales has agreed to in writing.

Website form Filled in Email Replied Paid campaign Clicked Fit criteria agreed in writing Behaviour scored Handed to sales with its history

The opportunity

Assets you own. Leads that keep coming.

Search, AI answers and content bringing leads every month. Paid, organic and website results in one HubSpot dashboard.

Budget moved to the channels that convert.

See how a project runs

The fix

Measured on pipeline, not clicks.

Two rounds, about thirty seconds each. Optional.

All games

What we build

Four pieces, scoped to what is broken.

  • 01

    Demand strategy from the buyer profile

    Where your buyers actually look, mapped before budget moves.

  • 02

    Inbound and AI search engine

    Found in search, cited in AI answers, chosen in shortlists.

  • 03

    Paid acceleration

    PPC accountable to cost per opportunity, not cost per click.

  • 04

    Capture and nurture in HubSpot

    Scoring, context and handoffs that keep the signal intact.

How it works

Diagnose. Connect. Compound.

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  • You see every number we see.
  • Every recommendation is tied to a pipeline figure.
  • You own your HubSpot portal and everything we build in it.
Book a go-to-market diagnostic

  1. Diagnose

    Find where demand leaks.

    We audit your website, channels and conversion paths to see where buyers drop away.

  2. Connect

    Build the engine.

    A website that converts, content that ranks in search and AI answers, and paid media where it pays, all tracked in HubSpot.

  3. Compound

    Compound every cycle.

    Monthly reviews move budget and effort to what converts, and the website improves with them.

Must reads

Fit beats volume. Read where marketing hands over.

See all Customer Acquisition & AEO articles
Customer Acquisition & AEO B2B Lead Generation Strategies for a Qualified Pipeline Sales Performance MQL vs SQL: Where Marketing Hands Over to Sales Sales Performance Lead Scoring: How to Build a Model Sales Will Use

Free tool

Questions

Straight answers before you book.

Book a go-to-market diagnostic

  • A go-to-market strategy defines who a business serves, why customers should choose it, how the market discovers the offer, and how interest converts into revenue. In Propello's definition it is not a one-time launch plan but the connected system spanning market entry, demand, sales conversion and customer growth.

  • Marketing strategy covers how you create awareness and demand. A go-to-market strategy covers the whole commercial system: positioning, demand, sales process, customer growth and the technology connecting them. Marketing strategy is one component inside it.

  • A standalone strategy phase typically runs four to eight weeks depending on research depth and markets involved. It ends with a documented strategy and an implementation roadmap, not a deck that sits in a drawer.

  • Yes, and it has changed. Buyers still research before they buy, but AI assistants and answer engines now mediate much of that research. Modern inbound, which HubSpot frames as Loop Marketing, optimises for being found and cited in those AI answers as well as in traditional search.

  • Strategy and buyer profile alignment, a content engine, SEO and AI-answer presence (AEO), nurture programmes in HubSpot, and the measurement that ties assets to pipeline. The exact mix follows where you are invisible today: search, answers, nurture or all three.

  • The playbook was designed around HubSpot's Customer Platform, where AI tailoring, amplification and measurement live in one system. Elements can run elsewhere, but the compounding effect depends on connected data, which is exactly what the platform provides.

Start here

Find out where your demand leaks.

A go-to-market diagnostic shows where your growth resets, and what fixing it is worth.

  • Ready to talk? Book a go-to-market diagnostic directly.
  • Not ready to talk? Take the Go-to-Market Grader: eight questions, about three minutes, and no email first.
  • Existing client? Reach your team the usual way, or use this form and we will pass it on.

Prefer a calendar? Book a diagnostic

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