The Propeller

One go‑to‑market decision every two weeks.

A short letter from Tumisang Bogwasi. One argument, one number checked at its source, and one move you can test in your own system.

Why one decision

Ten links change no decision.
One decision, fully argued, can.

A digest hands you a reading list. The Propeller hands you one thing to test on Monday.

Switch to see what The Propeller sends instead.

How a digest readsHow The Propeller reads

  • Ten links and no point of viewThe read: one argument that takes a side
  • Figures passed along from other summariesThe number: one figure checked at its source
  • A reading list saved for laterThe move: one test to run this week
  • Three calls to action and a sponsorThe ask: one next step
Join The Propeller
ReadNumberMoveAskOne decisionTen links,no decision