Services · Paid Media
Ad spend you can trace to revenue.
Clicks go up while pipeline stays flat. We track every paid campaign in HubSpot to closed revenue, so budget moves to what pays back.
The Reset
The ad dashboard looks great. The pipeline does not move.
Ad platforms report what they can measure: clicks, impressions, their own conversions. Unless spend is tied to revenue, you are buying their numbers, not your growth.
Every month the budget follows clicks, it funds the channels that look busy.
The friction
The ad dashboard wins. The CRM stays flat.
Two rounds, about thirty seconds each. Optional.
Before and after
Clicks.
Closed revenue.
How it runs todayHow it runs with Propello
- Spend measured in clicksCost per opportunity, known
- Ads pointing at the homepagePages built for one job
- Budget set by habitBudget moved by pipeline
The fix
Every campaign answers to the pipeline.
We aim ads at the buyers your sales team wants, send them to pages built to convert, and follow each lead in HubSpot to the deal.
Each month the budget moves to what closed. You see every number we see.
See how a project runsDefinition
A lead is qualified when sales has agreed it is.
Marketing-qualified lead (MQL)
A contact marketing judges ready for sales attention, using fit and behaviour criteria that sales has agreed to in writing.
Spend traced to revenue
The fix
Every paid visit lands in the CRM with a name.
Two rounds, about thirty seconds each. Optional.
Scope
Four pieces with a pipeline receipt.
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Campaign strategy and audiences
Audiences built from who buys from you, then narrowed on results.
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Paid search and paid social
Google, LinkedIn, Meta and the channels your buyers use.
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Landing pages
One page, one job, for every campaign.
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Revenue tracking
Every campaign in HubSpot; budget moved monthly to what converts.
Must reads
Read these before you raise your ad budget again.
See all Customer Acquisition & AEO articlesFree tool
Questions
Straight answers before you book.
Book a go-to-market diagnostic-
Budget follows the math: target pipeline, expected conversion rates and allowable cost per opportunity, worked backwards. A small budget spent against a defined buyer profile outperforms a large one sprayed broadly; we define those economics with you before spending.
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Every campaign, ad and landing page connects to HubSpot, so a click becomes a contact, a contact becomes a deal, and the deal's outcome attributes back to the campaign. Reporting shows cost per opportunity and return on spend, not cost per click.
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Alongside. Paid produces demand this quarter while inbound compounds over quarters, and paid data shows which messages and audiences convert, which tells the content team what to write next. Run them as one demand system and each one makes the other cheaper.
Start here
Find out which spend pays back. We will trace it to revenue with you.
A go-to-market diagnostic shows where your growth resets, and what fixing it is worth.
- Ready to talk? Book a go-to-market diagnostic directly.
- Not ready to talk? Take the Go-to-Market Grader: eight questions, about three minutes, and no email first.
- Existing client? Reach your team the usual way, or use this form and we will pass it on.
Thank you. We will be in touch shortly.
Someone from Propello will follow up about your diagnostic.