Guide · Customer Acquisition & AEO
Make your website produce meetings, not compliments.
A practical method for B2B teams whose site looks fine but does not create meetings or pipeline: one action, a clear path, readable tests.
Free guide
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Six short chapters and a printable worksheet. Free, in a PDF you can keep.
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What you will learn
A website is a revenue asset with a job, not a brochure
See why a good-looking site can still produce nothing, and what changes with a job.
Start from the one action the site exists for and the buyers who should take it
Choose the single action closest to revenue and name the buyer who takes it.
Fix the path that carries buyers from question to action
Walk the home, solution, proof and contact pages as a buyer, with one next step each.
Make every page easy to trust and easy to act on
Replace claims with proof, trim your forms and check speed and readability by hand.
Run tests you can read, one change at a time
Change one thing, wait for enough traffic, and keep a log anyone can read.
Keep the site healthy with an owner, a monthly review and a short list of measures
Set ownership, a review rhythm, the two measures that matter and what to ignore.
Who it is for
Written for the people who own the result.
You want to know what it produces before you approve another redesign.
CEOs and founders whose site was a real investment
Get the guideYou own the site and need a method for improving it with evidence.
Heads of marketing and growth
Get the guideYou want the site to send meetings your team is glad to take.
Sales and revenue leaders
Get the guideYou want the site, the forms and the CRM to tell one story.
Operations and RevOps leads
Get the guide
Questions
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Six short chapters on managing your website as a revenue asset, plus a worksheet that produces your one action, a page-by-page path audit, a form audit, a proof inventory, three tests and a review routine.
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Leaders and marketers at B2B companies whose website looks fine but does not produce enough meetings or pipeline, and who want to improve it without starting a full redesign.
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No. The audit works with whatever you already run. A tool that links form fills to meetings makes the measures easier, but the decisions come first.
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No. You compare your pages with your own earlier results, because other companies' numbers rarely describe your buyers, your offer or your traffic.
Get the guide
Six chapters and one worksheet. Then decide what to fix first.
You will be able to audit your site against one action, repair the path from first visit to that action, make each page easier to trust and act on, run readable tests, and keep the site healthy with an owner and a monthly review.
Send me the guide