Guide · Go-to-Market Strategy
Plan from the revenue goal, not the activity list.
A go-to-market planning guide for leadership teams who need to commit to a plan and a budget they can defend.
Free guide
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Six short chapters and a printable worksheet. Free, in a PDF you can keep.
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What you will learn
A plan that starts from activities hides whether it can reach the goal
Why an activity list cannot be checked, and what a backward plan makes visible.
Work backwards from revenue to the capacity each stage needs
Turn the goal into customers, opportunities, leads and the people to handle them.
Concentrate effort where your own results say it pays
Read your results by segment, channel and offer, and write the stop list.
Put budget and people on the stages that carry the plan
Fund by stage, find the biggest constraint and give each number one owner.
Run the plan on a rhythm with indicators that warn you early
Set weekly, monthly and quarterly reviews, leading indicators and the trigger that changes the plan.
Write the plan on two pages, then try to break it
Run a premortem, list your assumptions and get a decision record signed.
Who it is for
Written for the people who own the result.
You must commit money to a plan and want to see how it reaches the number.
A CEO or founder approving the next budget
Get the guideYou own the revenue goal and need a plan your teams can be held to.
A chief revenue officer or commercial lead
Get the guideYou are asked to size capacity and indicators and want a shared method.
A head of marketing or sales operations
Get the guideYou want the arithmetic and the assumptions on the table before money moves.
A finance or board member who challenges the plan
Get the guide
Questions
Straight answers before you download.
A go-to-market planning guide for leadership teams.
Send me the guide-
Six short chapters on planning backwards from a revenue goal, and a worksheet where you do the arithmetic, name owners and draft a decision record in your own numbers.
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Leaders at B2B companies who must commit to a go-to-market plan and budget, including CEOs, founders, revenue leaders and the finance leaders who challenge them.
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No, they are round numbers chosen to show the arithmetic. The worksheet asks for your own rates, taken from your own results.
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No, the chapters teach a method you can run yourself. The only offer is a single next step at the end, a conversation to pressure-test your finished plan.
Get the guide
Six chapters and one worksheet. Then decide what to fix first.
By the last page you will have worked from your revenue goal back to the customers, opportunities and leads it needs, matched people and budget to the stages that carry it, and written a two-page plan your leadership team can sign.
Send me the guide