Guide · Sales Performance
Sell to evidence of interest, not a list.
A practical method for raising conversion without adding headcount, built on buying signals, clear ownership and a weekly review.
Free guide
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Six short chapters and a printable worksheet. Free, in a PDF you can keep.
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What you will learn
Lists go cold and signals do not
Why static lists waste your best hours, and what selling on evidence looks like.
A buying signal is evidence you can act on
Four signal types, first-party versus third-party, and which deserve a human.
Every signal needs an owner and a clock
Capture, enrich, score, route and act, with scoring a rep trusts.
The handoff decides whether the deal survives
One agreed definition of qualified, and what the first response must contain.
Pipeline velocity has four levers
How to read each lever and which one to pull first.
Enablement keeps it running
Plays, content, coaching and a weekly review that changes behaviour.
Who it is for
Written for the people who own the result.
You need a method that raises conversion before you approve more headcount.
CEOs and founders who fund a sales team
Get the guideYou own a pipeline that arrives unevenly and a team that works from lists.
Chief revenue officers and sales leaders
Get the guideYou hand leads to sales and want the handoff to hold up.
Marketing and RevOps leads
Get the guideYou want pipeline meetings that change what reps do next.
Sales managers running weekly reviews
Get the guide
Questions
Straight answers before you download.
A sales performance guide for revenue teams.
Send me the guide-
Six short chapters on selling from buying signals, plus a worksheet that produces a signal map, scoring sheet, routing rules, shared lead definitions and one play per top signal.
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Leaders at B2B companies who run or fund a sales team whose outreach is list-driven and whose pipeline is uneven, and who want better conversion without more headcount.
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No. The worksheet works on paper. A CRM makes capture and routing automatic, but the decisions come first and any tool can carry them.
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No. You set your own target in the worksheet, based on your buyers, your team and what you can staff.
Get the guide
Six chapters and one worksheet. Then decide what to fix first.
You will be able to replace list-driven outreach with a signal-based method: a signal map, a scoring sheet, routing rules with a clock, shared lead definitions, and a weekly pipeline review that changes what reps do.
Send me the guide