Guide · Compound Growth
Your happiest customers are an unused channel.
A practical guide to earning reviews, references and referrals on purpose, with a worksheet that builds your own advocacy programme.
Free guide
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Six short chapters and a printable worksheet. Free, in a PDF you can keep.
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What you will learn
Your happiest customers are an unused channel because nobody owns asking
Why goodwill goes to waste, and the four outputs a programme should produce.
The best moment to ask is just after value is delivered
Four milestones that signal a customer is ready, and the checks before any ask.
A good ask is small, specific and easy to answer
One request at a time, prepared for the customer, with an easy way to decline.
Give back something genuinely theirs, never payment for an opinion
Recognition, early access and peer access, kept honest and clear of platform rules.
Advocacy earns its place when it is matched to live deals
Match references to deals, build proof pages, and keep a clean consent record.
A programme needs an owner, a calendar and a few honest measures
Who runs it, what happens each quarter, and what to feed back to messaging.
Who it is for
Written for the people who own the result.
You have good customers and a working engine, and want their goodwill to produce new business.
CEOs and founders
Get the guideYou want references ready for live deals and a referral route sellers can trust.
Chief revenue officers
Get the guideYou want a clear way to ask for help without putting accounts at risk.
Heads of customer success
Get the guideYou want proof, reviews and customer language that are current, approved and easy to find.
Marketing leads
Get the guide
Questions
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Six short chapters on building a customer advocacy programme, plus a worksheet with nine exercises that produces your own best-customer list, ask menu, consent log design and quarterly calendar.
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Leaders at B2B companies that already have happy customers and no system for turning that into reviews, references and referrals.
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No. A shared spreadsheet and a calendar are enough to start. Tools help once the design is clear and the habit is set.
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No. It explains why not, and what to offer instead: recognition, early access and peer access that customers value for their own sake.
Get the guide
Six chapters and one worksheet. Then decide what to fix first.
Build a customer advocacy programme that turns happy customers into reviews, references and referrals. You will pick the moments to ask, design asks customers can say yes to, set consent rules, name an owner and leave with a quarterly calendar.
Send me the guide